To mark the launch of The Space, an ambitious digital arts platform created by Arts Council England and the BBC, be-good delivered a 36-hour creative hackathon inside Tate Modern’s iconic Turbine Hall.

Rather than simply introduce the platform, the event was designed to demonstrate its potential, bringing together 140 creative technologists to experiment with data, technology and art in real time.

The Brief

The Space needed a launch that could capture the ambition of a platform sitting at the intersection of art and digital innovation.

The experience had to generate excitement, attract attention and give creative practitioners the opportunity to explore what new technologies could make possible.

With significant interest from media, stakeholders and the public, the event also needed to deliver technically and operationally under intense scrutiny.

Our Thinking

We made experimentation the centre of the launch.

Over 36 hours, 140 creative technologists worked through the night to transform data into original digital artworks with social and cultural relevance.

Rather than allowing that creativity to remain behind the scenes, the sprint culminated in a live exhibition curated by be-good and displayed on a striking 10-metre screen inside the Turbine Hall.

The result meant audiences could see the ideas emerging from The Space rather than simply being told what the platform hoped to achieve.

Support from internationally recognised artists including Ai Weiwei and Olafur Eliasson helped amplify the launch further and position the project on a global stage.

The Outcome

The event created a high-profile and highly visible launch for The Space, generating significant media and public interest while showcasing how digital and physical art experiences could come together.

Despite the complexity of an overnight hackathon, live exhibition and major cultural venue, the experience was delivered seamlessly, balancing technical precision with the creative freedom participants needed.

More importantly, the launch gave The Space an immediate demonstration of its purpose: bringing artists, technology and audiences together to explore new ways of creating and experiencing culture.